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LeRoy, David J. – Journal of Communication, 1980
Discusses the availability of research on the makeup of audiences for public television as well as the need for and uses of such data. The public television audience is characterized as generally the well-educated, affluent minority. (JMF)
Descriptors: Audiences, Programing (Broadcast), Public Television, Television Research
Corporation for Public Broadcasting, Washington, DC. – 1993
The Corporation for Public Broadcasting participated in the 1993 Yankelovich Youth Monitor in order to determine information about kids and television viewing in 1990s. The Youth Monitor is a study of 1,200 children ages 6-17 conducted with an in-home interview in randomly selected households throughout the United States. The study asks kids a…
Descriptors: Adolescents, Attitudes, Audience Response, Children
Gutenko, Gregory – 1997
A study examined viewer recall of television commercial content as influenced by both commercial spot positioning within breaks and the congruence or dissonance of the affective (emotionally evocative) formats of the program contexts and commercials. Objectives were to determine whether commercials will have greater rates of viewer recall if: (1)…
Descriptors: Mass Media, Persuasive Discourse, Programming (Broadcast), Recall (Psychology)
Gillis, Lynette – 1988
This paper reports the summative evaluation of the part-time learning project "Women and Politics," based on a 2-day forum sponsored in November 1986 by the Ryerson Polytechnical Institute (Toronto, Canada) and the Committee for '94. The project consisted of a 6-part series featuring the speeches, workshops, and question periods from the…
Descriptors: Adult Education, Adults, Females, Interviews
Ogles, Robert M. – 1988
Many television viewers construct their social reality from media content as well as from sensory and interpersonally communicated information. One aspect of this media-influenced social reality is television viewers' estimates of crime in society, or their fear of criminal victimization. Several media-effects studies have demonstrated the…
Descriptors: Anxiety, Audience Analysis, Crime, Fear
Austin Independent School District, TX. Office of Research and Evaluation. – 1984
This report presents basic information on the Austin Independent School District's (AISD) Cable Channel 8 which began broadcasting in 1982. Information was collected through a review of Cable 8 schedules and 1983 surveys of AISD administrators, teachers, and parents and community members. Channel 8 broadcasts 24 hours a day with about 12 hours of…
Descriptors: Administrator Attitudes, Audiovisual Instruction, Cable Television, Educational Television
Petry, John R.; Ball, Anna Kathryn – 1980
In February 1980, personnel from WKNO-TV and the College of Education at Memphis State University conducted a study to determine the usage and effectiveness of the 1979-80 in-school programming and future needs for instructional television services provided by the Memphis Community Television Foundation and broadcast through WKNO-TV, Memphis, and…
Descriptors: Educational Television, Elementary Secondary Education, Needs Assessment, Program Evaluation
Nickerson, Rand; Teachman, Goody S. – 1979
A telephone survey was conducted in the TV Ontario major market areas to determine the potential for television based learning systems, which would include a television component, a variety of possible print components, and access to individual or group instruction by telephone or in person. The potential audience for a learning system of this…
Descriptors: Educational Television, Foreign Countries, Interviews, Marketing