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Myrick, Howard A.; Keegan, Carol – 1980
The purpose of this conference was to assess the technical feasibility of obtaining qualitative ratings to measure the effectiveness of public television. The state-of-the-art in qualitative ratings is discussed in terms of a review of the Corporation for Public Broadcasting's past and current qualitative research efforts, international approaches…
Descriptors: Audiences, Bibliographies, Evaluation Methods, Feedback
Baus, F., Ed. – 1980
Baseline information for the would-be cable television educational programer is provided by two papers, one an overview of the state of the cable television industry, and the other a report on a marketing study conducted to determine consumer attitudes toward cable TV as an educational medium. In "The Promise and Reality of Cable…
Descriptors: Cable Television, Community Attitudes, Economic Factors, Educational Television