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Queeney, Donna S., Ed. – 1980
The goals of this Pennsylvania Public Television Network (PPTN) project were to define target audiences, assess program impact, and utilize this information in making programming and promotion decisions. This audience research study was originally conceived as a 3-step program: (1) ascertaining audience size and composition, (2) characterizing and…
Descriptors: Attitude Measures, Attitudes, Audiences, Pilot Projects
Shively, Joe E.; And Others – 1975
A total of 699 Appalachian families with preschool children were surveyed to gather information on the availability and use of television, radio and telephone in their homes. The survey was designed to assess the practicality of using television as one of the components of the Marketable Preschool Education (MPE) Program, an extension of the…
Descriptors: Cable Television, Color, Commercial Television, Early Childhood Education
Leonard, David H.; Roberts, John – Educational and Industrial Television, 1974
A look at how the Pennsylvania PTV Network polled Pennsylvania on public television programing. (Author)
Descriptors: Mass Media, Programing (Broadcast), Public Television, Television Research