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Palmgreen, Philip; Rayburn, J. D., II – 1978
Using a discrepancy model, this study contrasted the gratifications sought from television in general with the gratifications that respondents perceived they obtained, or would obtain, from public television (PTV). Information was gathered through telephone interviews of a random sample of heads of households, both viewers and nonviewers of public…
Descriptors: Audiences, Broadcast Television, Mass Media, Media Research
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Palmgreen, Philip; And Others – 1979
Questions concerning the relationship between gratifications sought (GS) and gratifications obtained (GO) were explored in a study of determinants of exposure to national network television evening news programs. The categories of gratifications, derived from a number of studies of television and political news, were (1) general information…
Descriptors: Information Seeking, Journalism, Mass Media, Need Gratification
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Palmgreen, Philip; And Others – Communication Research--An International Quarterly, 1981
Examined gratifications sought and obtained from television news programs in an attempt to predict news program choices. (PD)
Descriptors: Adults, Media Selection, Models, News Media