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Gerbner, George; And Others – Journal of Communication, 1980
Examines the distribution of age roles in prime-time and weekend daytime (children's) network television drama. Analyzes the content of program samples and survey data on attitudes and opinions to determine how conceptions of social reality are affected by television viewing habits. (JMF)
Descriptors: Age, Audiences, Characterization, Content Analysis
Gerbner, George; And Others – 1977
Trends in violence in television drama were measured from 1967 to 1976. In 1976, 89.1 percent of programming contained violent episodes, as opposed to 78.4 percent in 1975. The increase in violence was not due to changes in context of dramatic programming. The National Broadcasting Company (NBC) contained the most violence overall in children's…
Descriptors: Broadcast Industry, Measurement, National Surveys, Program Evaluation
Gerbner, George; Gross, Larry – 1974
Trends in violence in television drama were measured over a seven-year period climaxing with 1973-1974. About 70 percent of programing in 1973 contained violent episodes, as opposed to 80 percent in 1967. However the proportion of domestic crime programs increased, while programs of historic or exotic episodes declined, so that violence was…
Descriptors: Broadcast Industry, Cartoons, Film Study, Material Development
Peer reviewed Peer reviewed
Gerbner, George – Issues in Science and Technology, 1987
Discusses the portrayal of science and scientists on prime-time television and assesses the impact that it has on public conceptions of science. Reports that television cultivates a less than favorable orientation toward science and scientists. Offers recommendations for improvement. (ML)
Descriptors: Commercial Television, Mass Media, Nonformal Education, Popular Culture
Peer reviewed Peer reviewed
Gerbner, George; And Others – Journal of Communication, 1982
Applies the Gerbner, et al, theory of television "mainstreaming" to political orientations. Analyzes survey data to show the political attitudes of heavy, medium, and light TV viewers. Suggests new ways of thinking about television and the formation of political perspectives. (PD)
Descriptors: Adults, Demography, Moral Issues, Political Attitudes
Peer reviewed Peer reviewed
Gerbner, George; And Others – Journal of Broadcasting, 1977
Continues the dialogue on CBS criticisms of the Gerbner Violence Profile. (JEG)
Descriptors: Literature Reviews, Programing (Broadcast), Television Research, Television Surveys