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Gerbner, George; And Others – Journal of Communication, 1982
Applies the Gerbner, et al, theory of television "mainstreaming" to political orientations. Analyzes survey data to show the political attitudes of heavy, medium, and light TV viewers. Suggests new ways of thinking about television and the formation of political perspectives. (PD)
Descriptors: Adults, Demography, Moral Issues, Political Attitudes