We describe how an objective form of measurement can be used to promote curriculum review, resulting in enhancements to curriculum and pedagogy. During a 4-year period, senior psychology majors took the ETS Major Field Test, and we systematically compared these results to SAT scores, grade point averages, and credits completed. Although diligent, honest, and sometimes frustrating analysis of the comparative results of our students' performance was necessary, the positive outcomes included a more structured curriculum within the psychology major, increased collaboration among faculty, and enhanced student learning experiences. (Contains 1 table.)