The purpose of this research was to investigate the effects of intensity of Facebook use and compare the effects of Facebook use with retention program participation on the engagement of college freshmen. The sample consisted of 141 freshmen at the University of West Florida (UWF). The participants were surveyed using questions from the National Survey of Student Engagement (NSSE) and the Facebook Intensity Scale. Participants were compared on engagement, intensity of Facebook use, and participation in a first-year seminar and/or living learning community. The data were analyzed through ANOVA, Kruskal-Wallis, MANOVA, t-test, and regression analysis. No significant difference in NSSE means was found between intensity of Facebook user groups. No significant causal relationship was found between individual Facebook Intensity Scale scores and NSSE scores. A significant difference in NSSE means was found between participants and non-participants in the living learning community. No significant difference in NSSE group means was found between participants and non-participants in the first-year seminar course. No significant difference in NSSE means was found between the combination of intensity of Facebook use and program participation groups. While Facebook did not have a significant effect on freshmen engagement in this data set, the website is highly used by college freshmen and could be a supplement to higher education retention programming.