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Budeva, Desislava; Kehaiova, Maria; Petkus, Ed – e-Journal of Business Education and Scholarship of Teaching, 2015
More than ever, college students vary in terms of nationality and cultural backgrounds, which raises the question: do these cultural differences translate into different learning styles? This study attempts to investigate how marketing students from different countries adopt certain learning styles using two samples of undergraduate students from…
Descriptors: Cross Cultural Studies, Marketing, Comparative Analysis, Cultural Background
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Nastanski, Michael; Slick, Thomas – Journal of College Teaching & Learning, 2008
This paper discusses the importance of student learning styles within a Distance Learning (DL) classroom. The study examines the learning style preferences of online business students as measured by the Kolb Learning Style Inventory and determines if a significant difference in course grades and course completion rates exist between students when…
Descriptors: Business Administration Education, Cognitive Style, Distance Education, Online Courses