This study examined the major challenges confronting female intercollegiate athletic directors and directors of women's intercollegiate athletics programs of NCAA member institutions. A 34-item questionnaire was mailed to 169 female intercollegiate athletic directors and directors of women's intercollegiate athletics programs. Of the 169 directors contacted, 85 (50.3%) returned the questionnaire in its completed form. The findings indicated that budget/funding issues and personnel issues had the single highest number of responses across the total sample. Nearly three fourths of the responses (70.3%) from Division I directors were associated with budget/fundraising, Title IX (gender/pay equity), and inadequate facilities. For Division II, over half (53.5%) of the responses were associated with issues of budgeting/funding, personnel and dealing with the good ole' boys network. Of the 77 responses in Division III, slightly over half (53.5%) were associated with personnel and budgeting issues. The findings are far from conclusive, however they do have implications for: (1) the practice of intercollegiate athletic administration, (2) undergraduate and graduate programs and courses in sport management and sport studies, and (3) the development of future research in the new and emerging field of sport management. (Contains 4 tables and 2 figures.)