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Ang, Lawrence; Breyer, Yvonne Alexandra; Pitt, Joseph – Studies in Higher Education, 2018
"Recommendation" is a highly credible and powerful construct in marketing. This article investigates the construct "intention to recommend" in the context of student evaluations of teaching. Motivated by changes in the sector, the study explores what factors drive course recommendation and their relationship with each other. A…
Descriptors: College Faculty, Student Evaluation of Teacher Performance, Evaluation Methods, College Students