This paper demonstrates the role of social media as a learning technology for university students and highlights their problems associated with its use. The population of the study consisted of Masters' and Bachelor Studies students studying in their final semesters in the departments of Social Sciences at The Islamia University of Bahawalpur, Pakistan; and using social media for more than three years. The data was collected from 450 students taken convenient cum purposively according to the nature of study. A questionnaire on five point rating (Likert) scale was developed and used as a research tool. The tool was finalized after its pilot testing and it was administered to elicit opinions of the respondents. The study demonstrated that social media plays a significant role as a learning technology. Its careful use promotes opportunities of virtual interactions among university students, instant access to multiple, latest, reliable and students' preferred sources of learning. It facilitates in nurturing critical thinking, problem solving approach and argumentation among university students by illustrating application of theories and/ or techniques through examples, visuals and illustrations and videos, and assists them with mastery learning and futuristic approach through task oriented activities.