In this article I report the findings of an intrinsic case study involving seven ecologically minded teachers who participated in a Critical Friends Group (CFG) for five months. The topic of our discussions was EcoJustice education, which involves analyzing and reframing Westernized culture. Findings are focused on how the participants grappled with what EcoJustice education means and their affective responses to both the content and the professional development experience. Analysis of the data revealed that reframing Westernized culture takes time, that it is not merely an intellectual exercise but also an emotional and psychological one, and that personal internalization comes before practical application. The participants also indicated that they valued being in a CFG where they could be honest and vulnerable as well as supported, connected, inspired, and challenged. I conclude by recommending CFGs as a model for transformative professional development in environmental education.