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Agozzino, Alisa; Kaiser, Candace – Journal of School Public Relations, 2014
The current study examined how public relations specialists within school systems are developing, implementing, and revising their communication crisis plans in an effort to fully engage all key stakeholders. Four research questions and two hypotheses were posed. Members from a state public relations association for schools were asked to…
Descriptors: Social Networks, Stakeholders, Public Relations, Interviews