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Oplatka, Izhar – Planning and Changing, 2007
The literature on educational marketing to date has been concerned with the ways by which schools market and promote themselves in the community, their strategies to maintain and enhance their image, and the factors affecting parents and children and the processes they undergo when choosing their junior high and high school. Yet, there remains a…
Descriptors: Principals, Role, Student Recruitment, Public Relations
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Oplatka, Izhar – Canadian Journal of Educational Administration and Policy, 2006
Based on semi-structured interviews with high school teachers in Edmonton, Alberta, the reported study examined teachers' attitudes towards their roles and responsibilities in marketing their school, and the perceived impact of educational markets upon teachers' well-being. The teachers define marketing negatively and narrowly, resist any…
Descriptors: Marketing, Foreign Countries, Secondary School Teachers, Teacher Attitudes
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Oplatka, Izhar; Tevel, Tova – Adult Education Quarterly: A Journal of Research and Theory, 2006
From a life-stage perspective, the purpose of this study was to examine the motivation of female students in midlife to enroll in an undergraduate or graduate program and the meaning they attach to higher education (HE) in general. An additional purpose was to reveal these women's subjective perceptions of the benefits they gained from HE at this…
Descriptors: Higher Education, Females, Student Attitudes, Adults