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Crittenden, William F.; Biel, Isabella K.; Lovely, William A., III – Journal of Marketing Education, 2019
Digital change is like a fast-moving tsunami, with the digitalization of many business practices creating new relationships between businesses and customers and altering the marketing landscape. We provide an overview of several of these emerging digital innovations and their evolving impact on marketing activities. It is imperative that college…
Descriptors: Innovation, Business, Marketing, College Students
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Ali, Wahab – Higher Education Studies, 2019
The proliferation of new forms of information and communication technology (ICT) has inundated the learning patterns of students at all levels and particularly at higher education level. The efficacy of teaching the digital generation of learners without a firm grasp of how they learn is like embarking upon a perpetual journey. Invariably, today's…
Descriptors: Foreign Countries, Technological Advancement, Higher Education, College Faculty