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Thoms, Brian – Journal of Information Technology Education: Innovations in Practice, 2012
Social networking technologies are used by millions of individuals around the globe to foster dialogue and share all types of information. It is therefore common to see that campuses abound with students embracing these technologies, sharing everything from personal experiences to general interests and current events with their immediate and…
Descriptors: Educational Technology, Interpersonal Relationship, Electronic Learning, Online Courses
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Gao, Yuan; Wu, Xiaoyu – American Journal of Business Education, 2010
This paper explores the idea of perceived value of educational hypermedia by extending prior research in advertising and information systems. It proposes that the value of a course support site comes from both its information content and users' experience when they visit the site. The cognitive antecedents of a site's perceived value include…
Descriptors: Hypermedia, Information Systems, Advertising, Structural Equation Models