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ERIC Number: EJ1188057
Record Type: Journal
Publication Date: 2018
Pages: 21
Abstractor: As Provided
ISSN: ISSN-0897-5930
Use of a Parallel-Emic Research Model and Key-Word-in-Context Indexing Tool to Develop an Instructional Exercise to Promote Student Global Mindedness
Mayo, Michael; Howell, William; De Masi, Sara
Journal of Teaching in International Business, v29 n2 p113-133 2018
Educators have long sought how to prepare students to develop a global mind set and to work under conditions of complexity and uncertainty common in many world markets. The purpose of this study was to support educators in this cause by providing them with a "hands-on" exercise readily adaptable across the business curriculum to identify how culture shapes business concepts/practices of interest. Details are presented in a step-by-step procedure based upon a recognized "parallel-emic" research model developed to study cross-cultural differences to ensure analytical rigor. A Key-Word-In-Context (KWIC) indexing tool was employed to add precision and efficiency to the search process to help students readily identify common (etic-derived) and unique factors (emic-specific) shaping business concepts/practices cross-culturally.
Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Italy; United States