ERIC Number: EJ659709
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
Product Characteristics and Internet Shopping Intentions.
Vijayasarathy, Leo R.
Internet Research, v12 n5 p411-26 2002
Discussion of electronic commerce and online marketing focuses on an empirical study that investigated differences between Internet shopping intentions for products categorized by cost and tangibility. Highlights include hypotheses; respondent characteristics; results that showed that intentions to shop using the Internet differ by tangibility of product; and salient and normative beliefs. Appendix includes questions on using the Internet to shop for a specific product. (Author/LRW)
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A