ERIC Number: EJ659708
Record Type: Journal
Publication Date: 2002
Reference Count: N/A
Predicting Internet/E-Commerce Use.
Sexton, Randall S.; Johnson, Richard A.; Hignite, Michael A.
Internet Research, v12 n5 p402-10 2002
Describes a study that analyzed variables in order to identify accurate predictors of individuals' use of the Internet and e-commerce. Results of survey research and a neural network identifies gender, overall computer use, job-related use, and home access as important characteristics that should influence use of the Internet and e-commerce. (Author/LRW)
Publication Type: Journal Articles; Reports - Research; Tests/Questionnaires
Education Level: N/A
Authoring Institution: N/A