NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 13 results Save | Export
Peer reviewed Peer reviewed
Vijayasarathy, Leo R. – Internet Research, 2002
Discussion of electronic commerce and online marketing focuses on an empirical study that investigated differences between Internet shopping intentions for products categorized by cost and tangibility. Highlights include hypotheses; respondent characteristics; results that showed that intentions to shop using the Internet differ by tangibility of…
Descriptors: Beliefs, Costs, Hypothesis Testing, Internet
Peer reviewed Peer reviewed
Eid, Riyad; Trueman, Myfanwy; Ahmed, Abdel Moneim – Internet Research, 2002
Presents a comprehensive review of B2B (business-to- business) international Internet marketing and identifies 21 critical success factors in five categories: marketing strategy, including management support, strategic goals, and collaboration; Web site factors, including Web site design; global factors, including multilanguage sites and cultural…
Descriptors: Administrator Role, Business Administration, Cooperation, Cultural Differences
Peer reviewed Peer reviewed
Goldsmith, Ronald E.; Lafferty, Barbara A. – Internet Research, 2002
Describes a study of undergraduates that tested four hypotheses regarding the effects of viewing Web sites on Internet advertising. Highlights include attitudes toward ads in marketing communications and advertising research; recalling brand names seen on the Internet; perceived advantages and disadvantages of online advertising; and recalling ads…
Descriptors: Advertising, Higher Education, Hypothesis Testing, Internet
Peer reviewed Peer reviewed
Rowley, Jennifer – Internet Research, 2001
Argues that the Internet demands a significant review of approaches to marketing communications, or promotion, as both the strategic and tactical levels. Highlights include electronic business and electronic commerce; comparing organizational and consumer markets; service development; objectives of marketing communications; and questions for…
Descriptors: Comparative Analysis, Internet, Marketing, Objectives
Peer reviewed Peer reviewed
Mols, Niels Peter – Internet Research, 2000
Examines various aspects of the motives, perceptions, and expectations connected with the introduction of Internet banking in Danish retail banking. Responses from questionnaires and results from a factor analysis and a hierarchical cluster analysis indicate a belief that Internet banking will become more important in the future. (Author/LRW)
Descriptors: Banking, Cluster Analysis, Factor Analysis, Foreign Countries
Peer reviewed Peer reviewed
Kolesar, Mark B.; Galbraith, R. Wayne – Internet Research, 2000
Applying a body of theory and empirical research in the study of customer loyalty drivers in the services sector, this paper sets out a number of marketing and Web site design implications for e-retailers. It then suggests several means by which e-retailers can manage customer perceptions to increase sales and develop greater customer loyalty.…
Descriptors: Design, Internet, Marketing, Online Systems
Peer reviewed Peer reviewed
Bontis, Nick; De Castro, Akemi – Internet Research, 2000
Summarizes some key findings of academic papers presented at the First World Congress on the Management of Electronic Commerce (January, 2000, Hamilton, Ontario, Canada). Outlines two meta-management issues that surfaced: taking a strategic approach to Internet ventures and considering infrastructure design during implementation. Highlights…
Descriptors: Administration, Business, Business Education, Conferences
Peer reviewed Peer reviewed
Mols, Niels Peter – Internet Research, 1998
Discusses two strategic distribution channel decisions facing banks, one regarding whether to target the Internet banking segment of customers versus the branch banking segment, and the other regarding the geographical area banks aim to serve. Future distribution channels, the change process, and local, national, and international strategies are…
Descriptors: Banking, Futures (of Society), Geographic Location, International Trade
Peer reviewed Peer reviewed
Pattinson, Hugh; Brown, Linden – Internet Research, 1996
Discusses the new information infrastructure and its possible influences on marketing. Highlights include an alternative perspective of industrial economic history based on infrastructure development; the Internet and its positioning within the new information infrastructure; future possibilities and impacts on organizational structure; and…
Descriptors: Economic Factors, Futures (of Society), Internet, Marketing
Peer reviewed Peer reviewed
Aldridge, Alicia; Forcht, Karen; Pierson, Joan – Internet Research, 1997
To cultivate an online market share, companies must design marketing strategies specifically for the Internet. This article examines the nature of business on the Internet, highlighting demographics, user control, accessibility, communication, authenticity, competition, and security and proposes a marketing strategy, including targeting and…
Descriptors: Access to Information, Advertising, Business, Competition
Peer reviewed Peer reviewed
Brindley, Clare – Internet Research, 1999
Discussion of gambling via the Internet focuses on experiences in the United Kingdom. Topics include home-based leisure and the gambling market; interactive gambling; the marketing of interactive gambling; and implications regarding regulation, addiction, underage use, and criminal activity. (LRW)
Descriptors: Criminals, Foreign Countries, Internet, Leisure Time
Peer reviewed Peer reviewed
Soh, Christina; Mah, Quee Yong; Gan, Fong Jek; Chew, Daniel; Reid, Edna – Internet Research, 1997
A survey of Singapore-based firms in computer/information technology, hospitality, manufacturing, retail, travel, publishing, and banking/finance that use the Internet for business found that most of the respondents use the Internet for marketing and advertising, customer service and support, information gathering, and, to a lesser degree,…
Descriptors: Advertising, Banking, Business, Computer Security
Peer reviewed Peer reviewed
Shaw, Michael J.; Strader, Troy J. – Internet Research, 1999
Addresses research issues related to the economics of electronic, Internet-based markets. Discusses consumer cost-based differences for traditional and electronic markets; revenue implications for sellers and transaction intermediaries; and results of an empirical, survey-based study of an electronic market in the sports trading-card industry.…
Descriptors: Athletics, Comparative Analysis, Consumer Economics, Cost Effectiveness