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Goldsmith, Ronald E.; Lafferty, Barbara A. – Internet Research, 2002
Describes a study of undergraduates that tested four hypotheses regarding the effects of viewing Web sites on Internet advertising. Highlights include attitudes toward ads in marketing communications and advertising research; recalling brand names seen on the Internet; perceived advantages and disadvantages of online advertising; and recalling ads…
Descriptors: Advertising, Higher Education, Hypothesis Testing, Internet
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Clyde, Laurel A.; Klobas, Jane E. – Internet Research, 2001
Examines changes in experience and confidence among university students in Iceland taking their first Internet course between 1994 and 2000. Discusses results of time series that show that the number of participants with prior experience has increased and makes recommendations for course content, including advanced skills in Internet use.…
Descriptors: Computer Science Education, Computer Uses in Education, Course Content, Foreign Countries
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Evans, Joel R.; Haase, Ilene M. – Internet Research, 2001
Discusses the potential for online business education. Highlights include a background of distance education for higher education; the interest of corporate America in distance education; and results of a survey of Internet users that focused on potential customers for online business education and considered demographics, service expectations,…
Descriptors: Business Administration Education, Demography, Distance Education, Futures (of Society)
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Perry, Timothy T.; Perry, Leslie Anne; Hosack-Curlin, Karen – Internet Research, 1998
Surveys were administered to 548 students from three regional universities in the southeastern United States, examining: how many students regularly use the Internet, hours per week regular users spend on the Internet, types of computers used, use of e-mail, use of the Internet to obtain university information, number of students who had home…
Descriptors: College Students, Computer Mediated Communication, Electronic Mail, Higher Education
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Maule, R. William – Internet Research, 1998
Examines instructional frameworks for university-level education in Internet content design. Looks at academic constructs, philosophies and strategies from two disciplines traditionally associated with content--instructional science and informational studies. These approaches are extended into a curricula paradigm for academic studies in Internet…
Descriptors: Computer Assisted Instruction, Content Analysis, Curriculum Development, Educational Philosophy
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Saunders, Gary; Weible, Rick – Internet Research, 1999
Discussion of the future of electronic courses for higher education focuses on the results of an email questionnaire survey sent to accounting chairpersons. Nearly 65 per cent of the respondents indicated that electronic courses are simply correspondence courses presented with new technology and do not see them as particularly beneficial. (LRW)
Descriptors: Accounting, Computer Assisted Instruction, Correspondence Study, Department Heads
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Kingsley, Paul; Anderson, Terry – Internet Research, 1998
Describes a study conducted at the University of Ulster (Northern Ireland) that examined reasons for defecting from Internet access. Topics include availability through institutional access; subject differences; e-mail and critical mass; information rich versus information poor; and suggestions for further research. (LRW)
Descriptors: Access to Information, Electronic Mail, Foreign Countries, Higher Education
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York, Grace Ann – Internet Research, 1996
Although distributed computing environments constitute the core of the curriculum in today's schools of information studies, this was not the case in the 1980s. This article examines the current roles of traditionally trained librarians, focusing on the University of Michigan Library's Document Center and how document principles for traditional…
Descriptors: Educational Change, Educational Environment, Government Publications, Higher Education
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Klobas, Jane E. – Internet Research, 1996
A study of Australian university staff focused on Internet use and the potential impact of network use on librarians. This article reports on innovative uses of the Internet (information transfer, homework, evaluation of course material, reading information from networked resources, electronic journals), users' responses to the Internet, and…
Descriptors: Academic Libraries, Educational Innovation, Electronic Journals, Foreign Countries
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Maule, R. William – Internet Research, 1997
Degree programs and continuing education for information professionals concern most organizations as they reorganize to capitalize on innovations in networking, online services, and electronic commerce. This article examines theoretical and conceptual foundations for adult information technology (IT) programs and strategies for implementing…
Descriptors: Adult Education, Business, Continuing Education, Educational Theories
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Ramsoomair, Jon Franklin – Internet Research, 1997
The Internet offers inexpensive contact with other cultures. This article describes the development of a cross-cultural management course for university seniors in business and economics and MBA students that made extensive use of the Internet to establish relationships with counterparts and mentors in other countries. Outlines course objectives,…
Descriptors: Administrator Education, Business, Computer Mediated Communication, Computer Uses in Education
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Brett, George H., II – Internet Research, 1993
Reviews the literature of networked information retrieval tools to explore the concept of an interactive text-based virtual reality environment that would encompass resources currently available on the Internet. Highlights include academic libraries, electronic mail, hypertext navigation systems, wide area information servers, knowbots and…
Descriptors: Academic Libraries, Computer Software, Cybernetics, Electronic Mail