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Sexton, Randall S.; Johnson, Richard A.; Hignite, Michael A. – Internet Research, 2002
Describes a study that analyzed variables in order to identify accurate predictors of individuals' use of the Internet and e-commerce. Results of survey research and a neural network identifies gender, overall computer use, job-related use, and home access as important characteristics that should influence use of the Internet and e-commerce.…
Descriptors: Computer Use, Gender Issues, Internet, Predictor Variables
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Vijayasarathy, Leo R. – Internet Research, 2002
Discussion of electronic commerce and online marketing focuses on an empirical study that investigated differences between Internet shopping intentions for products categorized by cost and tangibility. Highlights include hypotheses; respondent characteristics; results that showed that intentions to shop using the Internet differ by tangibility of…
Descriptors: Beliefs, Costs, Hypothesis Testing, Internet
Peer reviewed Peer reviewed
Goldsmith, Ronald E.; Lafferty, Barbara A. – Internet Research, 2002
Describes a study of undergraduates that tested four hypotheses regarding the effects of viewing Web sites on Internet advertising. Highlights include attitudes toward ads in marketing communications and advertising research; recalling brand names seen on the Internet; perceived advantages and disadvantages of online advertising; and recalling ads…
Descriptors: Advertising, Higher Education, Hypothesis Testing, Internet