NotesFAQContact Us
Collection
Advanced
Search Tips
Showing all 4 results Save | Export
Peer reviewed Peer reviewed
Teo, Thompson S. H.; Tan, Jek Swan – Internet Research, 2002
Describes a study on Internet marketing strategies of business-to-consumer (B2C) firms in Singapore. Results of a survey and hierarchical regression analyses indicate that strategies to attract customers and to relate to customers have significant positive relationships to online brand equity, which is positively related to financial growth.…
Descriptors: Administrators, Business, Foreign Countries, Internet
Peer reviewed Peer reviewed
Phau, Ian; Poon, Sui Meng – Internet Research, 2000
Presents the findings of an empirical investigation of Internet shopping in Singapore. Compares Internet buying behavior between potential Internet buyers and non-Internet buyers, and concludes that the classification of different types of products and services will significantly influence consumer choice between a retail store and the Internet.…
Descriptors: Classification, Comparative Analysis, Foreign Countries, Internet
Peer reviewed Peer reviewed
Teo, Thompson S. H. – Internet Research, 1998
Examines the differential effects of occupation on Internet usage in Singapore. Participants were 1,299 people from three main occupational groups: students, non-information technology (IT) personnel, and IT personnel who responded to a Web-based questionnaire. Differential effects of occupation in terms of Internet usage patterns, tasks…
Descriptors: Computer Attitudes, Foreign Countries, Information Scientists, Internet
Peer reviewed Peer reviewed
Soh, Christina; Mah, Quee Yong; Gan, Fong Jek; Chew, Daniel; Reid, Edna – Internet Research, 1997
A survey of Singapore-based firms in computer/information technology, hospitality, manufacturing, retail, travel, publishing, and banking/finance that use the Internet for business found that most of the respondents use the Internet for marketing and advertising, customer service and support, information gathering, and, to a lesser degree,…
Descriptors: Advertising, Banking, Business, Computer Security