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Internet Research2
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Rowley, Jennifer2
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Rowley, Jennifer – Internet Research, 2001
Argues that the Internet demands a significant review of approaches to marketing communications, or promotion, as both the strategic and tactical levels. Highlights include electronic business and electronic commerce; comparing organizational and consumer markets; service development; objectives of marketing communications; and questions for…
Descriptors: Comparative Analysis, Internet, Marketing, Objectives
Peer reviewed Peer reviewed
Rowley, Jennifer – Internet Research, 2000
Using trial searches for three best-selling books, this study examined the search facilities offered by shopping bots, which support consumers with the product search and identification stage in e-shopping. Findings indicate that effectiveness of bots not only depends upon search facilities but also upon product coverage, and other added value…
Descriptors: Access to Information, Computer Oriented Programs, Internet, Online Searching