Suggests that one reason for the relative lack of commercial success of the information superhighway may be lack of precise information. Summarizes the concepts managers need to understand to assess the impact of the information superhighway and outlines steps to ensure that organizations are prepared for future changes. (Author/LRW)

Describes how one company has maximized the potential of the Internet for its own benefit by using and supplying the World Wide Web to identify the information their customers needed. Improved information delivery, improved access, and future possibilities are discussed. (Author/LRW)