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Internet Research1
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Ahmed, Abdel Moneim1
Eid, Riyad1
Trueman, Myfanwy1
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Eid, Riyad; Trueman, Myfanwy; Ahmed, Abdel Moneim – Internet Research, 2002
Presents a comprehensive review of B2B (business-to- business) international Internet marketing and identifies 21 critical success factors in five categories: marketing strategy, including management support, strategic goals, and collaboration; Web site factors, including Web site design; global factors, including multilanguage sites and cultural…
Descriptors: Administrator Role, Business Administration, Cooperation, Cultural Differences