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Showing 1 to 15 of 137 results Save | Export
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Crittenden, William F.; Biel, Isabella K.; Lovely, William A., III – Journal of Marketing Education, 2019
Digital change is like a fast-moving tsunami, with the digitalization of many business practices creating new relationships between businesses and customers and altering the marketing landscape. We provide an overview of several of these emerging digital innovations and their evolving impact on marketing activities. It is imperative that college…
Descriptors: Innovation, Business, Marketing, College Students
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Smith, Alan D. – International Journal of Adult Vocational Education and Technology, 2019
Customer relationship management (CRM) is a core business strategy for most organizations. In today's global economy, it is essential for organizations to find ways of increasing their productivity. This article discusses the operations management's decision of customer relationships management. It is vital for a business to motivate its employees…
Descriptors: Business, Productivity, Employees, Interpersonal Relationship
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Sloka, Biruta; Kantane, Inara; Walczak, Renata – International Journal of Learning and Change, 2017
Development of new technologies and increasing competition require new solutions in business applications in internet marketing and advertising. The paper deals with issues related to advertising activities in internet marketing. There were presented both theoretical findings and empirical analysis of the survey conducted among Latvia's companies.…
Descriptors: Internet, Marketing, Competition, Business
Kerski, Joseph J. – Geography Teacher, 2017
Teaching about economics and business has a long tradition in geography. Planning the optimal site for a business or service in a community; examining the demographics and behavior of a certain target market; studying supply chain management to build a specific product such as a mobile phone or a piece of furniture; and examining median income by…
Descriptors: Economics Education, Geography, Business, Geographic Information Systems
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Benbunan-Fich, Raquel – Research Ethics, 2017
This article analyzes recent cases of company-sponsored online experiments with unsuspecting users and discusses the ethical aspects of such experimentation. These cases illustrate a new type of online research where companies modify their algorithms to intentionally misinform or mislead users. Unlike typical forms of A/B testing, where two…
Descriptors: Research Methodology, Ethics, Experiments, Internet
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Pradna, Mahir; Novitasari, Fransiska – International Journal of Learning and Change, 2017
In a time where firms tend to transform themselves to become the most innovative, information and communication technologies (ICT) have the ability to help firms expanding to new markets and trigger their customer's loyalty. Online application has been proven to be the key for companies in marketing their products. One e-commerce that follows this…
Descriptors: Foreign Countries, Consumer Economics, Information Technology, Computer Oriented Programs
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Alkan, Sinem Canim – Journal of Language and Linguistic Studies, 2017
The rapid growth of e-commerce has contributed to the development of website localization activity as a major professional industry. Despite the high volume of website localization practices, there is little research on translators participating in website localization projects. The purpose of this qualitative study was to explore the position of…
Descriptors: Translation, Second Languages, Interviews, Web Sites
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Kintonova, Aliya Zh.; Andassova, Bakkaisha Z.; Ermaganbetova, Madina A.; Maikibaeva, Elmira K. – International Journal of Environmental and Science Education, 2016
This paper describes the results of studies on the peculiarities of distributed information systems, and the research of distributed systems technology development. The paper also provides the results of the analysis of E-business market research in the Republic of Kazakhstan. The article briefly describes the implementation of a possible solution…
Descriptors: Foreign Countries, Programming Languages, Information Systems, Business
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Kalafsky, Ronald V.; Conner, Neil – Journal of Geography in Higher Education, 2015
Global supply chains play an increasingly important role in the economy and should therefore be addressed within geography coursework, especially given concerns that geographers have not fully explored various angles of globalization. This article explores the use of an online case study on supply chains and their vulnerability to natural…
Descriptors: Global Approach, Natural Disasters, Case Studies, Surveys
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Pence, Harry E. – Journal of Educational Technology Systems, 2015
Big Data is currently a hot topic in the field of technology, and many campuses are considering the addition of this topic into their undergraduate courses. Big Data tools are not just playing an increasingly important role in many commercial enterprises; they are also combining with new digital devices to dramatically change privacy. This article…
Descriptors: Data Collection, Privacy, Undergraduate Study, Technology Uses in Education
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Liu, Michelle; Rao, Pramila – Learning Organization, 2015
Purpose: This research paper aims to showcase current knowledge management (KM) practices via social media that is being adopted by organizations in India and China. India and China are considered leading economies in today's global market. Any understanding of management practices in these countries will help practitioners in doing businesses in…
Descriptors: Foreign Countries, Knowledge Management, Social Networks, Internet
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Beránek, Ladislav – Informatics in Education, 2015
One of the main goals of many educational courses at various colleges, especially those which focus on applied economics and management, is the development of students' entrepreneurship skills. It is usually accomplished through various project-oriented tasks. The development of the students' entrepreneurship skills is also the primary objective…
Descriptors: Foreign Countries, Undergraduate Students, Student Attitudes, Entrepreneurship
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Colomo-Palacios, Ricardo; Casado-Lumbreras, Cristina; Soto-Acosta, Pedro; Misra, Sanjay – Interactive Learning Environments, 2014
The use of Web 2.0 technologies for knowledge management is invading the corporate sphere. The Web 2.0 is the most adopted knowledge transfer tool within knowledge intensive firms and is starting to be used for mentoring. This paper presents IM-TAG, a Web 2.0 tool, based on semantic technologies, for informal mentoring. The tool offers…
Descriptors: Web 2.0 Technologies, Educational Technology, Technology Uses in Education, Computer Mediated Communication
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Hansson, Per Olof; Jobe, William – International Journal of Education and Development using Information and Communication Technology, 2014
The primary aim of this research was to study how mobile technology shapes, changes, and develops informal learning outside the classroom and school environment. In this study we provided each of the 30 Kenyan elite runners with a simple Android smartphone and free Internet for one year. This research project was a developmental intervention with…
Descriptors: Athletes, Foreign Countries, Informal Education, Telecommunications
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Jennings, Susan Evans; Blount, Justin R.; Weatherly, M. Gail – Business and Professional Communication Quarterly, 2014
With the increase in the use of mobile devices in the workplace, both employer supplied and personally owned, and the major role social media has begun to play in today's world, businesses face many new challenges with their employees. Social media may be seen by some employers as a virtual Pandora's Box. Though it may seem to hold bountiful…
Descriptors: Social Networks, Internet, Handheld Devices, Business
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