The emerging adolescents of today are required to navigate challenges and risks quite different from those faced by their parents and teachers. The usual trials of adolescence have been magnified and transformed, in large part due to the development of information and communication technology, and the rapid rise of online social networking. The rate of change can leave its most ardent followers struggling to keep up, and this can be even harder for those not immersed in its effects. This calls into question how effective parents and teachers can be in taking a supportive role in developing self-efficacy among their children and students when it comes to online challenges. Adult/parent mediation is an important factor in mitigating the level of risk and harm a child experience online. This research gives voice to 9-12-year-old children's experience of being online, and the role important adults in their lives play in this experience.