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Anderson, Betsy; Swenson, Rebecca; Kinsella, John – Communication Teacher, 2014
This article describes a realistic online crisis unit, in which students practice: (1) responding to fast-paced information on multiple social media channels; (2) coordinating and making team decisions; and (3) creating effective responses. These skills are required for entry-level positions such as digital specialists and community managers,…
Descriptors: Public Relations, Crisis Management, Communication (Thought Transfer), Social Networks