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Gotoh, Yasushi – International Association for Development of the Information Society, 2014
The purpose of this study is to use the Analytic Hierarchy Process in order to identify how frequency of media use in daily life affects decision-making in media choice. 276 university students took part in this research, They were asked to prioritize their ways of obtaining information about current affairs using sets of media such as TV, books,…
Descriptors: College Students, Access to Information, News Media, Television