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Mahajan, P. T.; Golahit, S. B. – Online Submission, 2017
Despite of increasing pressure related to enrollment in Technical Education, some Institutes of Technical Education, successfully have taken on a corporate mentality to attract and retain high-quality students through their e-Promotion. Successful branding and marketing strategies have become most important for the Institutes of Technical…
Descriptors: Internet, Reputation, Marketing, Program Effectiveness