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ERIC Number: EJ1200203
Record Type: Journal
Publication Date: 2019-Jan
Pages: 7
Abstractor: As Provided
ISSN: ISSN-0012-1649
Cultural Differences in the Development of a Preference for Scarce Objects
Diesendruck, Gil; Chiang, Wen-Chi; Ferera, Matar; Benozio, Avi
Developmental Psychology, v55 n1 p89-95 Jan 2019
Adults value scarce objects, such as rare precious stones and limited edition items. This valuation may derive from an understanding of market forces and sociological considerations, but it may also be related to more basic cognitive and motivational processes. The present studies addressed these possibilities by investigating the development and cross-cultural prevalence of a preference for scarce objects. Children (N = 366) from Israel and Taiwan, ranging from 4 to 11 years of age, were given a choice between a scarce and an abundant reward. We found that whereas a preference for the scarce appeared among Israelis by age 7, it never appeared among the Taiwanese. These findings indicate that a scarcity preference emerges already at age 7, but only among children living in a culture that emphasizes self-individuality. These findings are discussed in light of cultural accounts of the development of self-motivations.
American Psychological Association. Journals Department, 750 First Street NE, Washington, DC 20002. Tel: 800-374-2721; Tel: 202-336-5510; Fax: 202-336-5502; e-mail:; Web site:
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers - Location: Israel; Taiwan