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Ryan, Jason – Journal of Education for Business, 2011
The author examines the use of the Web-based foreign advertisements for enhancing the international awareness of undergraduate marketing students. An analysis compares the adaptation of advertisements for identical products to the cultural perceptions and values of consumers in different countries. In a sample of 110 international marketing…
Descriptors: Undergraduate Students, Cultural Awareness, Commercial Art, Advertising
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Hossain, Tarique M. – Journal of Education for Business, 2010
With the proliferation of Web sites that allow students to praise or disparage their instructors depending on their whims, instructors across the country essentially are becoming subjects of comparison shopping by prospective students. Using a sample survey of 258 students majoring in business at a public university on the west coast of the United…
Descriptors: Internet, Student Attitudes, Business Education, Student Behavior