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Pulley, John – CURRENTS, 2013
The alumni relations profession has undergone profound changes in the past century. Alumni officers have responded to opportunities and threats presented by advancing technologies, shifting cultural norms, and unstable world economies. Innovations such as Facebook and smartphones have changed everything, and in a flat world, alumni relations…
Descriptors: Higher Education, College Administration, Alumni Associations, Administrators
Stoner, Michael – CURRENTS, 2010
Most communicators are not giving up print or other traditional media. But they recognize that social media has quickly become an important channel for the audiences they want to reach. Social media adds texture and complexity to the marketing mix. To take advantage of social media, it pays to be nimble. Independent schools' communicators…
Descriptors: Private Schools, Communications, Mass Media Role, Social Networks