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Noel-Levitz, Inc, 2012
What are the most popular practices and tactics for electronic student recruitment at the undergraduate level? To find out, Noel-Levitz conducted a Web-based poll in April of 2012 as part of the firm's continuing series of benchmark polls for higher education. As a special bonus, selected findings from a parallel study of prospective students are…
Descriptors: Student Recruitment, Enrollment Management, Colleges, Electronic Mail
Noel-Levitz, Inc, 2012
The last decade marked a dramatic change in the college search experience as students flocked to the Internet as their primary tool for researching colleges. Institutions had to transform their recruitment efforts to keep up with the online demands and expectations of prospective students. The proliferation of smartphones is transforming the…
Descriptors: Recruitment, Internet, Handheld Devices, College Bound Students