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Adams, Britt; Schellens, Tammy; Valcke, Martin – Comunicar: Media Education Research Journal, 2017
Minors are daily confronted with advertisements, which are occasionally controversial. In order to promote adolescents' moral advertising literacy, this intervention study explores how to stimulate secondary education students' knowledge on advertising law and their moral judgement of advertisements. Because a lot of new--especially…
Descriptors: Adolescents, Advertising, Media Literacy, Internet