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Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Holmes, Terry – Marketing Education Review, 2013
New information technologies are transforming marketing practice, leading to calls for marketing academics to focus their research and teaching more tightly on areas relevant to practitioners. Developments in e-commerce, business geographic information systems (GIS), and social media offer powerful marketing tools to nontechnical users. This paper…
Descriptors: Marketing, Business Administration Education, Information Technology, Technology Integration
International Association for Development of the Information Society, 2012
The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…
Descriptors: Academic Achievement, Academic Persistence, Academic Support Services, Access to Computers
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He, Wu; Hartley, Kendall – Journal of Educational Multimedia and Hypermedia, 2010
Lesson planning serves as a key means for ensuring the quality of instruction. In an effort to facilitate and improve the literature related to lesson planning, this paper proposes a framework which integrates online lesson planners, databases, case libraries, and Web 2.0 tools such as blogs and wikis to support both pre-service and in-service…
Descriptors: Web Sites, Electronic Publishing, Lesson Plans, Libraries