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Miller, Fred L.; Mangold, W. Glynn; Roach, Joy; Holmes, Terry – Marketing Education Review, 2013
New information technologies are transforming marketing practice, leading to calls for marketing academics to focus their research and teaching more tightly on areas relevant to practitioners. Developments in e-commerce, business geographic information systems (GIS), and social media offer powerful marketing tools to nontechnical users. This paper…
Descriptors: Marketing, Business Administration Education, Information Technology, Technology Integration
International Association for Development of the Information Society, 2012
The IADIS CELDA 2012 Conference intention was to address the main issues concerned with evolving learning processes and supporting pedagogies and applications in the digital age. There had been advances in both cognitive psychology and computing that have affected the educational arena. The convergence of these two disciplines is increasing at a…
Descriptors: Academic Achievement, Academic Persistence, Academic Support Services, Access to Computers
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Williams, Jo; Chinn, Susan J. – Journal of Information Systems Education, 2009
Increased attention to student engagement and active learning strategies have become particularly relevant in today's classroom environments. These approaches are also considered to be meaningful when teaching "net generation" students who have different styles and expectations. This study attempts to address these challenges through the…
Descriptors: Learning Strategies, Experiential Learning, Active Learning, Information Technology
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Ramirez, Alex; Hine, Michael; J.; Ji, Shaobo; Ulbrich, Frank; Riordan, Rob – Learning Inquiry, 2009
This article investigates the relationship of learning and its infrastructure using Web 2.0 technologies to facilitate the acquisition of skills needed to succeed in a global economy. We explore the learning phenomenon as a way to bring forward a process of continuous improvement supported by social software. We use a commonly accepted definition…
Descriptors: Foreign Countries, Internet, Social Networks, Creativity
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Braender, Lynn M.; Kapp, Craig M.; Yeras, Jeddel – Journal of Information Systems Education, 2009
In the School of Business at The College of New Jersey, students are required to take two courses in Management Information Technology (MIT). All students enroll in the same first course. This course focuses on Emerging Technologies and intermediate level data analysis skills. Students are then free to choose their second course. Each MIT course…
Descriptors: Core Curriculum, Management Systems, Computer Uses in Education, Information Technology