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Ko, Moo Nam – ProQuest LLC, 2011
Social networking service is one of major technological phenomena on Web 2.0. Hundreds of millions of users are posting message, photos, and videos on their profiles and interacting with other users, but the sharing and interaction are limited within the same social networking site. Although users can share some content on a social networking site…
Descriptors: Interaction, Social Networks, Web 2.0 Technologies, Models
Painter, David Lynn – ProQuest LLC, 2011
There are two distinct purposes to this investigation: to develop the predictive power of the theory of political information efficacy and to determine how exposure to political information formats on the Internet under distinctly different interactive conditions affects cognitive and affective processes. Examined in the first section of this…
Descriptors: Information Sources, Information Seeking, Political Attitudes, Internet
Oh, Jeong Ha – ProQuest LLC, 2010
Models of user generated content (UGC) creation such as Facebook, MySpace, and YouTube are facing robust growth accelerated by the adoption of Web 2.0 technologies and standards. These business models offer a fascinating avenue for exploring the role of social influence online. This dissertation is motivated by the success of YouTube, which is…
Descriptors: Video Technology, Social Influences, Access to Information, Social Networks