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Oh, Jeong Ha – ProQuest LLC, 2010
Models of user generated content (UGC) creation such as Facebook, MySpace, and YouTube are facing robust growth accelerated by the adoption of Web 2.0 technologies and standards. These business models offer a fascinating avenue for exploring the role of social influence online. This dissertation is motivated by the success of YouTube, which is…
Descriptors: Video Technology, Social Influences, Access to Information, Social Networks