NotesFAQContact Us
Collection
Advanced
Search Tips
Publication Date
In 20190
Since 20180
Since 2015 (last 5 years)0
Since 2010 (last 10 years)1
Since 2000 (last 20 years)1
Source
ProQuest LLC1
Publication Type
Dissertations/Theses -…1
Education Level
Higher Education1
Audience
Location
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Showing one result Save | Export
McCoy, Joseph C. – ProQuest LLC, 2011
Use of Internet marketing techniques in higher education to attract prospective students is relatively new. While the research is recent, there are several studies that identify what is most valuable to students seeking information on college web sites. Higher education is now facing increasing competition from for-profit schools and reduced…
Descriptors: Expertise, Higher Education, Online Courses, Search Engines