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Lopez Rivera, Ibrahim – ProQuest LLC, 2016
Developing online trust is crucial for e-commerce vendors in order to attract consumers and develop long-term relationships with existing ones. We intended to investigate if consumers from different generational cohorts differ on how they develop online trust when utilizing e-commerce websites. Through the analysis of empirical data collected from…
Descriptors: Internet, Business, Trust (Psychology), Consumer Economics
Hyman, Jack Alan – ProQuest LLC, 2012
An increasing number of technologies and applications have begun to focus on mobile computing and the wireless Web as a way to conduct commerce-oriented transactions. M-commerce Websites that are usability friendly must emphasize information quality, system quality, and service quality, as these are proxy measures to mobile commerce user…
Descriptors: Web Sites, Usability, Internet, Telecommunications
Park, So Ra – ProQuest LLC, 2012
Customers' experiential value is based on holistic experience customers would have when they interact with a product/service. Experiential value is defined as "relativistic preference characterizing a subject's experience with some object" (Holbrook, 1994). Internet is characterized for interactivity and it should have a role in…
Descriptors: Internet, Purchasing, Business, Web Sites
Yucel, Ibrahim – ProQuest LLC, 2011
Blogs, specifically special-interest blogs, generate in-depth discussions. These discussions offer a new window for researching emerging trends in both consumer behavior and social-political attitudes. Many people try to influence these discussions and trends via participation, but making an impact is not guaranteed. Not all comments have the same…
Descriptors: Web Sites, Electronic Publishing, Political Attitudes, Consumer Economics
Shaheen, Amer N. – ProQuest LLC, 2011
This research investigated Electronic Service Quality (E-SQ) features that contribute to customer satisfaction in an online environment. The aim was to develop an approach which improves E-CRM processes and enhances online customer satisfaction. The research design adopted mixed methods involving qualitative and quantitative methods to…
Descriptors: Internet, Design, Web Sites, Business
Kuehn, Kathleen M. – ProQuest LLC, 2011
Over the past few years, content developers searching for new markets have found a potentially lucrative consumer base in local and location-based services as new media platforms have begun to "expand" their focus to hyper-local place-based communities. This shift to "local 2.0" has given birth to "local listing sites," an emerging social medium…
Descriptors: Organizational Culture, Business, Discourse Analysis, Social Networks
Kim, Iljoo – ProQuest LLC, 2011
The size and dynamism of the Web poses challenges for all its stakeholders, which include producers/consumers of content, and advertisers who want to place advertisements next to relevant content. A critical piece of information for the stakeholders is the demographics of the consumers who are likely to visit a given web site. However, predicting…
Descriptors: Stakeholders, Prediction, Internet, Audiences
Barto, Thomas Peter – ProQuest LLC, 2011
Global electronic markets will profoundly impact commerce in the 21 st century. Brick-and-mortar retailers are using technology for electronic marketing purposes where the familiar layout of the physical store becomes a maze of pulldown menus, product indices, and search features creating a new unknown for consumers and concerns for information…
Descriptors: Internet, Vendors, Information Policy, Business Administration
Jeon, Myunghee – ProQuest LLC, 2009
Customer loyalty on websites, "e-loyalty", is reflected on customer behavior, regardless of online or offline business. Specifically, it is believed that customer loyalty on a website is strongly associated with website service quality. This study rigorously reviewed previously reported research in the website service quality dimensions and…
Descriptors: Baby Boomers, Intention, Age Differences, Marketing