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Park, So Ra – ProQuest LLC, 2012
Customers' experiential value is based on holistic experience customers would have when they interact with a product/service. Experiential value is defined as "relativistic preference characterizing a subject's experience with some object" (Holbrook, 1994). Internet is characterized for interactivity and it should have a role in…
Descriptors: Internet, Purchasing, Business, Web Sites
Yang, Changwoo – ProQuest LLC, 2009
This study explored differences in eye movement on a Web page between members of two different cultures to provide insight and guidelines for implementation of global Web site development. More specifically, the research examines whether differences of eye movement exist between the two cultures (American vs. Korean) when viewing a Web page, and…
Descriptors: Cultural Differences, Internet, Web Sites, Eye Movements