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Charbonneau, Deborah Hile1
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Charbonneau, Deborah Hile – ProQuest LLC, 2010
Consumer-targeted prescription drug advertising serves as an interesting lens through which we can examine the portrayal of menopause in online drug advertisements. The aim of this study was to explore the portrayal of menopause on web sites sponsored by pharmaceutical companies for hormone therapies (HT). To unravel this question, a qualitative…
Descriptors: Medical Services, Web Sites, Advertising, Females