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Jarrell, Andrea – CURRENTS, 2013
At most institutions, annual fund-giving is down. Crowdfunding sites allow people with a great idea or worthy cause to bypass traditional funding methods and take their case directly to web-savvy investors and donors. This article describes how higher education institutions are expanding their donor pool through such crowdfunding sites as USEED,…
Descriptors: Financial Support, Fund Raising, Donors, Higher Education
Stoner, Michael – CURRENTS, 2012
Engaging with stakeholders on social media channels can burnish a brand's reputation, according to an early 2012 survey conducted by BRANDfog, a social media branding firm that caters to CEOs. The study found that 82 percent of respondents "were more likely to trust a company whose CEO and leadership team engage in social media." In addition, 94…
Descriptors: Marketing, Web Sites, Reputation, Social Networks
Lum, Lydia – CURRENTS, 2012
At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…
Descriptors: Foreign Countries, Higher Education, Community Colleges, Institutional Advancement
Nekritz, Tim – CURRENTS, 2011
Foursquare is a location-based social networking service that allows users to share their location with friends. Some college administrators have been thinking about whether and how to take the leap into location-based services, which are also known as geosocial networking services. These platforms, which often incorporate gaming elements like…
Descriptors: Social Networks, Internet, Web Sites, Friendship
Thayer, Shelby – CURRENTS, 2011
Web analytics measure, collect, analyze, and report Internet data that help website managers improve the effectiveness of the site and its marketing efforts by allowing them to better understand how users interact with the site. Applying this data can help drive the right people to the website and keep them there. According to Joshua Dodson, Web…
Descriptors: Internet, Web Sites, Use Studies, Data Analysis
Block, Greg; Ross, J. D.; Mulder, David – CURRENTS, 2011
The website--it is where people go to find out anything and everything about a school, college, or university. In the relatively short life of the Internet, institutional websites have moved from the periphery to center stage and become strategically integral communications and marketing tools. As the flow of information accelerates and new…
Descriptors: Higher Education, Internet, Organizational Communication, Institutional Advancement
Pearson, Jerold – CURRENTS, 2010
Most people are aware of the increasing importance of social media to institutional advancement, and many colleges and universities have started investing resources in these media. The next step is to measure the impact of social media on the institution and evaluate the success of one's efforts. Every advancement leader should understand how…
Descriptors: Institutional Advancement, Schools, Alumni, Social Networks
Bennett, Gayle – CURRENTS, 2010
A few short years ago, as Facebook made the leap from dorm room to, well, every room, some alumni leaders wondered if Facebook's growing popularity would mean the end of reunion. Time has passed, and most alumni professionals have come to know and love Facebook--truly or out of necessity. On the whole, Facebook has proven itself friend not foe,…
Descriptors: Higher Education, Alumni, Meetings, Social Networks
Slover-Linett, Cheryl; Stoner, Michael – CURRENTS, 2010
Earlier this year, CASE formed a social media task force to explore what educational institutions are trying to achieve with social media presence and learn about social media engagements at member institutions. CASE, in partnership with mStoner and Slover Linett Strategies, in June launched a benchmarking survey on social media in advancement by…
Descriptors: Schools, Social Networks, Internet, Experiments
Fernandez, Kim – CURRENTS, 2010
Most colleges and universities that launch into social media do so by dipping one toe in the water rather than swan diving into the deep end. And while many people define "social media" as Facebook and perhaps Twitter, the term actually encompasses everything from blogs to photo- and video-sharing sites to LinkedIn to any of dozens of…
Descriptors: Institutional Advancement, Social Networks, Internet, Web Sites
Fernandez, Kim – CURRENTS, 2009
In the past few years, the online world has changed. It seems everyone is suddenly on social media sites like Facebook, Twitter, and MySpace, and anyone who can string words together--and a few who can't--seem to have glommed onto blogs, spouting opinions into the cyberworld with abandon. Prospective students, parents, and alumni not only read…
Descriptors: Web Sites, Electronic Publishing, Reputation, Opinions
Broman, Claudia – CURRENTS, 2009
Like anything else, there are good fundraising campaign Web sites and bad fundraising campaign Web sites. The author took a closer look at fundraising campaign sites to see if her intuitive judgments about these could be translated into a logical, research-supported set of best practices. She set up a study that gauged the ease of use and…
Descriptors: Fund Raising, Web Sites, Internet, Best Practices