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Myers, Anna – CURRENTS, 2012
Being distinctive has not always been critical for universities in the U.K. Until recently, significant economic and political forces--largely public funding and regulation--had pushed higher education institutions as a whole toward homogeneity. What is distinctiveness? For some, it's synonymous with being unique. What makes an organization…
Descriptors: Educational Planning, Foreign Countries, Colleges, Reputation
Lum, Lydia – CURRENTS, 2012
At the end of 2010, for the first time ever, smartphones outsold PCs. Mobile device adoption rates continue to rise rapidly around the world. A recent forecast by Cisco found that global mobile data traffic more than doubled last year, and by the end of 2012, the number of mobile devices in use will outnumber the world's population. In the United…
Descriptors: Foreign Countries, Higher Education, Community Colleges, Institutional Advancement
Allen, Elizabeth – CURRENTS, 2012
Alumni relations professionals need a method of measuring alumni engagement, including giving, that goes beyond counting event attendees and the number of Twitter followers. Social media are changing the way things have been done within the alumni relations profession, but that does not mean that people throw out everything they have done in the…
Descriptors: Foreign Countries, Higher Education, Institutional Advancement, Influence of Technology
Doak, Jennifer – CURRENTS, 2011
The people an educational institution is trying to reach--prospective and current students, alumni and parents, to name a few--are no longer passive recipients of press releases and newsletters. They are on Facebook, Twitter, LinkedIn, Google+, and any other social media platform that comes to mind. What can sometimes get lost amid the constant…
Descriptors: Higher Education, College Administration, Influence of Technology, Social Networks
Cunningham, Chuck; Dull, Cassie – CURRENTS, 2011
A quick-response (QR) code is a two-dimensional, black-and-white square barcode and links directly to a URL of one's choice. When the code is scanned with a smartphone, it will automatically redirect the user to the designated URL. QR codes are popping up everywhere--billboards, magazines, posters, shop windows, TVs, computer screens, and more.…
Descriptors: Foreign Countries, Information Dissemination, Identification, Coding