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Beverly, Jason Antwuan – ProQuest LLC, 2013
Colleges and universities throughout this world are realizing the importance of engaging in and building mutually-beneficial relationships with their key publics through social media. The introduction of the microblogging tool known as Twitter extends the use of social media in higher education, beyond the classroom, and into the realm of public…
Descriptors: Computer Mediated Communication, Social Networks, Electronic Publishing, Higher Education
Vavolizza, Ann Marie – ProQuest LLC, 2010
Will the differing degree of entrepreneurialism of two colleges affect their perceptions about the college catalog and/or academic online information or their production processes? I researched these questions in my dissertation study, a qualitative case study at two colleges selected for their demonstrably different degrees of entrepreneurialism.…
Descriptors: Higher Education, Electronic Publishing, Student Recruitment, Entrepreneurship
Thoms, Brian – ProQuest LLC, 2009
In this dissertation I examine the design, construction and implementation of an online blog ratings and user recommender system for the Claremont Conversation Online (CCO). In line with constructivist learning models and practical information systems (IS) design, I implemented a blog ratings system (a system that can be extended to allow for…
Descriptors: Higher Education, Interpersonal Relationship, Internet, Web Sites