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Black, Elizabeth L. – Journal of Web Librarianship, 2009
This article describes the usefulness of Web analytics for understanding the users of an academic library Web site. Using a case study, the analysis describes how Web analytics can answer questions about Web site user behavior, including when visitors come, the duration of the visit, how they get there, the technology they use, and the most…
Descriptors: Web Sites, Electronic Publishing, Academic Libraries, Users (Information)