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Oh, Chong Keat – ProQuest LLC, 2013
Due to the popularity of Web 2.0 and Social Media in the last decade, the percolation of user generated content (UGC) has rapidly increased. In the financial realm, this results in the emergence of virtual investing communities (VIC) to the investing public. There is an on-going debate among scholars and practitioners on whether such UGC contain…
Descriptors: Internet, Social Networks, Web 2.0 Technologies, Peer Influence